The strategies to market your HVAC business has been dramatically changed over the last few months. The big picture is that if your company is not evolving to compliment the drastic changes that are taking place in the market than there is a good chance that your company will be left out of the real action. It starts from the notion that you should accept that the HVAC business has been changing over the past years and it will continue to change. The big picture is not all that gloomy and thanks to the Internet the small business now has a leverage to a huge extent to compete with industry giants. One best thing about online or Internet marketing is that it is extremely cost effective compared to traditional means of HVAC marketing.
HVAC Marketing Ideas
Strategy#1: Keyword Research
Keyword Research is one of the corner stone of online endeavors and Internet undertakings which in our case is HVAC marketing. Keyword research is a whole new world that enables you to find the phrases that, in our case, entering in to search engines like Google to find information about HVAC. All of these people are your potential customers. We will stay limited to only Google and no other search engines because around 85% searches that place on the Internet occurs on Google. There are many online Keyword tools, some paid and others free. We will use Google keyword planner because it is free and easy to use.
When you have a business that is location sensitive like the HVAC business in our case, you need to mention your city name as the part of the keyword. Some suggestions that you should plug into the Google keyword Planner are ([Your city name] + HAVC), ([Your city name] + heating and cooling), ([Your city name] + air conditioning). You can think of many more. With Google Keyword Planer you will also be able to see the number of searches over the period of the month that are taking place on Google.
Once you are able to do this you will stand a better chance to rank your website better in the Google ranking pages and further develop your HVAC marketing strategies.
Strategy#2: Competition Analysis
Once you have created a list of all the keywords preferably with low competition, you have to find out how your competitors are doing? Just put one of the keyword in Google. The first page that will open, all the top ten links that you will see are your competitors for each keyword.
Now we are going to see what kind of social media presence they have? Do they have a strong relationship with their customers? Now we will look at the content that they have, we look at if they have compelling content that entices users to buy from them. Do they have videos on Youtube? Do they have a fan page on facebook? You need to check all of these websites.
Strategy#3: Content Creation and Marketing
Content creation is one of the most effective and cheap ways of capturing leads and advertise to expand your HVAC marketing to new heights. The only problem is that your competitors also know this and you to bank on this competition by reaping the benefit from the HVAC marketing ideas of their own. To compete with these businesses, you need to center content around solving a problem and it should not business centric because people do not like to buy things being bluntly. Try to create assets like e-books and reports and other stuff and give it away for free to create links with them and form all sorts of connections, wining their affection. The chances are that your competitors will already know this but this where you have to outsmart them. You need to establish your authority in front of your buyers by giving them valuable information that is useful for them. When you will establish authority through knowledge in the HVAC business you are most likely to gain their trust. The content marketing is so powerful that if you use these simple ideas and understand them it will make you golden for your HVAC marketing strategies.
Strategy#4: Usability of Your Website
These marketing ideas are very important that are contained in the term ‘Usability’. Google gives weight to your website functionality. You need to provide a good or excellent user experience to your customers. Your business website should open quickly and it should be user friendly. Keep in touch with the health of your website. These points can make a big difference for your HVAC business marketing.
Strategy#5: Social Media
Social media will play an important part in developing your marketing strategies for your HVAC business. Social media is said to be a gold mine to make relationship with your customers. Take advantage of all the big social media sites and enhance your footprint on the Internet.
These are the main strategies to rank your website on the top pages of Google and this in turn will make you achieve your objectives and goals for your business.