Executive Summary

The Social Media marketing has become one of the largest platform for promoting businesses and selling products and services. Social Media Marketing is the form of Internet marketing in which customer acquisition is achieved through advertising and other forms of communication on Social websites that are specifically designed for people who network, connect and socialize by different means of interactions and communications available on Social Media sites (Bolsinger, 2014).

Users from around the world are invited to join different social media sites. When they join these social media sites, they are asked for certain private information such as name, surname, gender, location etc. This allows social sites to create user profiles. The users provide this information and in return the user interact and enjoy different activities with other users on the social media sites. This information then is used by participating companies to generate leads and sales from social media users that convert in to customers. These businesses sell different types of products and services online through Social Media. Social media allows sales experts to make business leads and create deeper relationships with customers making them to return again and again (Smith, 2014). In short social media has become a platform to bring customers and businesses together.

The Social Media on the internet works under an active principal. The principal is that the social media users share different types of contents and their personal information with the social media site. This personal information is then transformed with help of tools and provided to participating companies that are looking for customers within a particular demography to target their customers with advertisement campaigns. Thus a marketplace is created where people can have leisure and shop at the same time.

Social Media Marketing has grown into a very powerful means of bringing people together and introduce them with different products and services that they may be looking for on the web. The impact of Social Media on Business marketing is self-evident and undeniable (Mashable, 2014).

There are certain Social media sites that stand apart from other social media sites and are dominating the web in the sphere of Social Media.

The following sites are extremely giant websites in social media industry. These sites are Facebook, LinkedIn, Twitter, Digg, Instagram, and Diaspora. A brief description of these sites are given below and details will be discussed in the rest of the document.


Facebook is a site on which you can connect with other people and befriend them. You can chat and message with your friend and share content like pictures and videos.


LinkedIn is another social media site that bring professionals closer to each other allowing them to share information such as contacts for employment applications. There is also facility to create groups and discussion can be made on certain professional topics.


Twitter is a microblogging site. You can share messages on the go. The most popular types of messaging on twitter is posting your status such as what you are doing right now? Twitter is extremely popular on hand held devices such as hand held tablets and mobile phones.


Digg is website where you can share the information of your published blog. You can share the URL and description of your blog online and this action increases the chance of your blog to be found on the web (Gunelius, 2008).


Instagram is a social network where you can share your pictures on the web and you can express yourself with the help of pictures. It is very helpful to sharpen your photography skills (Moreau, 2014).


Diaspora is a user owned, decentralized (distributed) social network that is considered to be a rival to Facebook.




Bolsinger, K. (2014). Social Media: The Free Beginner’s Guide from Moz. [online] Moz. Available at: http://moz.com/beginners-guide-to-social-media [Accessed 13 May. 2014].


Mashable, (2014). Social Media Marketing. [online] Available at: http://mashable.com/category/social-media-marketing/ [Accessed 12 May. 2014].


Smith, J. (2014). How To Use Social Media To Make Sales. [online] Forbes. Available at: http://www.forbes.com/sites/jacquelynsmith/2014/01/10/how-to-use-social-media-to-make-sales-2014/ [Accessed 13 May. 2014].


Gunelius, S. (2008). Do You Digg? Should You Digg? What is Digg?. [online] About.com Blogging. Available at: http://weblogs.about.com/b/2008/02/19/do-you-digg-should-you-digg-what-is-digg.htm [Accessed 13 May. 2014].


Moreau, E. (2014). What Is Instagram?. [online] About.com Web Trends. Available at: http://webtrends.about.com/od/prof4/a/What-Is-Instagram-Wiki.htm [Accessed 13 May. 2014].